Your Value Growth Partner. From horizontal stall to vertical category leader.
Transform from stuck B2B SaaS Scale-up at pre-seed round to a successful exit within 6–18 months
Daniel Kristensen
Your Growth Partner
With decades of transformation experience, we lift B2B SaaS companies from stuck scale-ups to successful exits. Daniel brings proven methodologies and hands-on execution to unlock value.
Request Intro Call
Explore Growth Partner Model Fit
Manawell.io | Accelerating B2B SaaS from stuck pre-seed to successful exit
Horizontal B2B SaaS stuck in no-man’s-land
Most B2B SaaS scale-ups spread too thin horizontally. We specialize in vertical repositioning with clear ICPs, use cases, and pricing that unlock category leadership. With AI giants pushing through - you want to own
Funding dried up
Years have passed and you're still searching for that elusive seed round while competitors secure their Series A funding.
Scattered Focus
Spread thin across multiple ICPs, diluting your message and confusing potential customers about your core value proposition.
Resource Whiplash
Overhired during optimistic periods, then cut to the bone during downturns, creating organizational instability and talent drain.
Investor Fatigue
Early investors growing restless as milestones slip and runway shortens, while new investors demand proof of concept you're still building.
Pricing Chaos
No dedicated pricing or value management strategy, leaving money on the table and confusing customers about your worth.
SME Trap
Focused on small and medium enterprises with limited budgets and low willingness to pay premium prices for enterprise-grade solutions.
You're running hard — but the goalpost keeps moving.
What investors and founders gain when repositioning horizontal SaaS into AI powered vertical category leaders
1.5-6x
EV Value Acceleration
Reignite sustainable growth without brute-force cash burn through strategic focus and operational efficiency.
100%+
Net Revenue Retention
Higher NRR and significantly lower churn through improved product-market fit and customer success processes.
20%
lower cost-to-serve
Build a leaner organization with AI leverage that delivers superior results with fewer resources and lower operational costs per 100K revenue.
20-40%
Higher Enterprise ACV
Successfully shift from SME to enterprise ICP with dramatically higher annual contract values and longer-term commitments.
The transformation isn't just about the numbers—it's about building a growth focused culture and operating frameworks that lead to a valuable business that creates a clear path to liquidity within 6–18 months. Our clients don't just survive the valley of death; they emerge as category leaders ready for their next chapter.

We don't sell advice. We deliver enterprise value.
Your Scaleup's Future: The Category Leader
Imagine your company 18 months from now: a focused, efficient, and highly valuable company that attracts premium customers, strategic investors and attractive acquirers.
Category Leadership
Transform from diamond in the rough into a recognized category leader with distinct competitive advantages and market positioning.
Crystal Clear Focus
Laser-focused ICP, measurable metrics, and quantifiable ROI that resonates with core customers, investors and
AI-Powered Efficiency
Lean, AI-augmented organization that delivers superior results with fewer resources and predictable operational leverage.
Stronger Unit Economics
Substantial ARR with predictable unit economics that demonstrate clear path to profitability and sustainable growth.
Next Step or Exit-Ready: You call the shots
Positioned attractively for PE acquisition, IPO consideration, or strategic buyer interest with compelling growth narrative.
Liquidity Timeline
Clear pathway to liquidity event within 6–24 months, providing founders and investors with realized returns on their investment.
This is the journey from balancing → to scaling → to choosing the next step
Your Growth Partner
We don't advise from the sidelines or deliver toothless PowerPoint recommendations. We roll up our sleeves and work shoulder-to-shoulder with your team to execute the transformation that unlocks and accelerates your growth.
Refocus ICP and Use Cases
We work with you to Identify and prioritize the highest-value customer segments and use cases that align with enterprise buying patterns and budget cycles.
Reprice & Package for Value
We work shoulder to shoulder with you to restructure pricing architecture and packaging strategy to capture predictable value while simplifying the buying process for existing and new customers.
Redesign with AI
Implement AI-powered tools and processes that create 20/80 leverage, allowing your team to achieve more with fewer resources.
Reignite GTM Engine
Re-orient your go-to-market strategy with ICP focus, predictable pipelines, and systematic approach to customer acquisition, customer succes and retention via product impact mapping and communication.
Ready for Exit
Develop investor-grade narrative and financial models that clearly demonstrate value creation and growth trajectory to potential acquirers with clear unit economics, precision control of the customer portfolio in customer success driven value development.

Your team run the company. We unlock the value with you every step of the way by working hands-on at every level and with shared mission
The market is shifting - and moving fast with AI
We studied the SaaS pivots that worked – and codified the playbooks. This is where those playbooks meet your unique situation.
We emulate the scaleups who made it . The ones who re-engineered their position.
Simple process, hard skills.
"Qualify, learn and apply what works"
Changing your positioning and pricing is a necessity to change your outcomes. Listening to your internal data, market signals and optimizing at fast pace is crucial.
Logpoint
Transformed from a Nordic SIEM tool into a European category leader, securing PE backing and accelerating international expansion with clear market positioning.
Ageras
Evolved from a simple marketplace into a comprehensive bundled financial platform, creating sticky customer relationships and predictable revenue streams.
Netigate
Pivoted from generic survey software to become the vertical customer insight leader, commanding premium pricing in specialized markets.
Dixa / Gan Integrity
Successfully navigated strategic pivots and market repositioning to achieve liquidity events that rewarded founders and investors.
How We Work Together
The Triple Sprint
3-Month Sprint(s)
Structured engagement periods that deliver measurable progress while maintaining flexibility and momentum.
Always Optional to Continue
No long-term contracts or commitments. Each sprint must earn the right to continue based on delivered results and momentum.
Immediate Impact, Long-term Value
Focus on quick wins and visible progress while building the foundation for long-term sustainable growth.
Engagement Model
  • 2 days/week hands-on: Direct involvement in strategic execution at mgmt and project level, not advisory calls
  • Always available: On-call support for board meetings and critical founder decisions
  • Flexible structure: Adapt approach based on your company's unique needs and constraints. The operative word is shared upside, in your favor.

Clear structure. Visible progress. Full flexibility.
Tools & Methods: Our Proven Toolbox
We bring battle-tested frameworks and cutting-edge tools that have driven successful transformations across dozens of B2B SaaS companies.
Playing to Win & OKRs
Strategic frameworks for making clear choices about where to play and how to win in competitive markets, ensuring focused execution via OKR
Pricing & Value Management
Comprehensive dashboards and methodologies for optimizing pricing strategies and capturing maximum value from each customer segment.
AI-Enabled GTM Stack
Integrated AI tools for sales insights, customer success optimization, and operational efficiency that reduce costs while improving outcomes.
Financials and leverage options
Financials that clearly demonstrate the bridge between current ARR and enterprise valuation for potential acquirers. Loans, factoring and equity investments balanced for growth.
Founder/Investor Alignment
Proven approach for maintaining strong relationships and aligned expectations between founders and their investor stakeholders.
RevOps
Revenue operations optimization, aligning sales, marketing, and customer success processes for predictable growth and efficient revenue generation.
Frameworks you've heard of. Execution you've longed for. Results that bring you forward.
Igniting Your Journey:
Our Shared Transformative Value Creation Blueprint
Embark on a powerful journey designed to accelerate your business growth and meticulously prepare it for an future, ensuring you become the go-to SaaS in your chosen vertical, commanding premium ACVs.
1
1
Uncover Market Potential
Pinpoint your ideal customers and unlock their perceived value, navigating market trends and industry dynamics to forge a distinctive path forward.
2
2
Elevate Product & Pricing
Articulate undeniable product value through compelling examples, resonant messaging, and strategic bundling, maximizing revenue with expertly crafted pricing models.
3
3
Amplify Sales & Marketing Reach
Engineer a robust market entry strategy, optimize sales operations, and empower your teams to forge impactful partnerships for exponential, sustained growth.
4
4
Exceptional Teams & Tools
Attract and retain high agency talent, optimize resource allocation, and leverage cutting-edge AI to establish a foundation of seamless, enduring operational excellence.
5
5
Strategize for a Triumphant Exit
Orchestrate a meticulously planned, successful exit with precise valuation and astute financial preparation, ensuring the highest possible return on your unwavering dedication.
Each strategic stage seamlessly interlocks, creating a powerful synergy that propels immense growth and shapes a company of extraordinary value, poised for its next grand chapter.
From Stuck Seed to Successful Acceleration
We partner with ambitious B2B SaaS founders and their investors to sharpen ICP focus, build out margins and accelerate sales to unlock EV potential. Our proven methodology prepares high-potential companies for liquidity events within 6–18 months.
Too many talented founders find themselves trapped in the valley between initial traction and scalable growth. We bridge that gap with hands-on partnership, strategic frameworks, and execution excellence that transforms promising young companies into emerging category leaders with the empowering luxury of choice.